Campaign Manager

Overview

We are seeking a data-driven Campaign Manager to lead digital marketing efforts that engage and retain specialist doctors on a medical knowledge platform. This role involves planning and executing targeted, personalized campaigns across multiple channels to drive doctor onboarding, activation, retention, and reactivation.

Key Responsibilities

• Plan and execute multichannel campaigns using WhatsApp, push notifications, email, and in-app messaging.
• Manage campaign calendars, timelines, audience lists, content needs, and scheduling to ensure timely deployment.
• Coordinate with content, design, product, and business teams to deliver campaigns effectively.
• Use Clevertap to manage audience segmentation, campaign targeting, and personalized communications.
• Build and optimize automated customer journeys for onboarding, activation, retention, and reactivation.
• Set up event-based campaigns and behavioral triggers supported by platform and product data.
• Analyze engagement and user activity data to identify opportunities for improving doctor engagement.
• Monitor campaign frequency, journey performance, and audience fatigue.
• Manage WhatsApp campaigns and messaging workflows using Infobip, including audience uploads, template coordination, scheduling, and delivery monitoring.
• Troubleshoot delivery failures, template issues, and campaign execution errors in collaboration with relevant teams.
• Ensure messaging quality and compliance with platform policies and communication requirements.
• Track key performance indicators such as delivery rate, open/view rate, click-through rate, conversions, activation, reactivation, and retention.
• Prepare regular campaign performance reports and dashboards.
• Analyze campaign performance across channels, specialties, audience segments, and content categories.
• Conduct A/B tests on messaging, creative formats, timing, and audience segments.
• Recommend data-driven improvements to increase engagement and campaign effectiveness.
• Develop targeted campaigns to encourage doctors to explore platform content, communities, journal summaries, videos, and features.
• Design re-engagement strategies for inactive users to improve repeat app usage.
• Collaborate with teams to identify engagement drop-offs and enhance user journeys.
• Support campaigns for new feature launches, educational content, webinars, and conferences.
• Maintain campaign trackers, execution calendars, and performance reports.
• Coordinate with product and technology teams on tracking events, deep links, UTM parameters, and campaign integrations.
• Identify operational bottlenecks and proactively resolve them.
• Share campaign insights, recommendations, and performance updates with marketing leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10 years of experience in digital campaign management, CRM marketing, or marketing automation.
• Hands-on experience with Clevertap and Infobip is strongly preferred.
• Practical experience with WhatsApp Business messaging, push notifications, email campaigns, and in-app communication.
• Strong understanding of audience segmentation, automated journeys, behavioral targeting, and lifecycle marketing.
• Proficiency in campaign analytics, Excel or Google Sheets, and performance reporting.
• Ability to interpret campaign data and recommend optimization strategies.
• Strong organizational, communication, coordination, and problem-solving skills.
• Ability to manage multiple campaigns and deadlines simultaneously.